Yatra Saar – Publication Design for Jagriti Yatra
Tarun Deep Girdher, National Institute of Design.
Print Publication Design for Jagriti Yatra 2011,
a train journey of discovery and transformation taking India’s highly motivated youth.
About Jagriti Yatra:
1 Train | 12 Destinations | 12 Role Models | 15 Days | 450 Youths | 9000 kms
A Journey of discovery and transformation…
Jagriti Yatra is an ambitious train journey of discovery and transformation that takes hundreds of India’s highly motivated youth on a 15 day national odyssey. The aim is to awaken the spirit of entrepreneurship. The vision of Jagriti is to inspire young Indians living in the middle of the Indian demographic diamond (Rs 40 – Rs 120 per day) to lead development by taking to enterprise. By doing so, they can turn from job seekers to job creators.
Embarking on the journey:
I travelled with the Jagriti Yatra 2011 group to document their journey from 23 December – January 4, 2011. Mostly through sketches and photographs I planned out my documentation so that I can illustrate in detail the true spirit of the journey.
What I did
- Publication Design