AEM Assets

Digital asset management System - create once, reimagine everywhere

Adobe Experience Manager Assets is a cloud-native DAM built for today’s content needs, letting you easily manage millions of assets to create, manage, deliver, and optimize personalized experiences at scale.

Manage millions of assets from a single, cloud-based solution.

Manage millions of assets from a single, cloud-based solution.

Do the work you want. Automate what you don’t.

Do the work you want. Automate what you don’t.

Maximize the value of your content — from ideation to execution.

Maximize the value of your content — from ideation to execution.

Create, deliver, and adapt countless asset variations across devices — fast.

Create, deliver, and adapt countless asset variations across devices — fast.

Manage millions of assets from a single, cloud-based solution.

Reimagine digital asset management — built for today’s content demands and made to scale as your organization grows.

  • Boost performance with interactive and immersive assets — including videos and 3D assets.

  • Empower collaboration among IT, creative, and marketing teams to create personalized experiences quickly.

  • Scale the DAM capabilities over time automatically to meet the demands of customers.

  • Track each asset and which team uses it to make real-time modifications and optimizations to each experience.

Do the work you want. Automate what you don’t.

Create personalized content with AI-driven capabilities and automation to transform a single asset into thousands of variations.

  • Build and edit content of any size, format, resolution, crop, or effect — right from within the DAM.

  • Locate similar assets quickly and automatically resize them for any format.

  • Save time and deliver personalized experiences faster with AI to streamline tagging, cropping, and distribution.

Maximize the value of your content — from ideation to execution.

Empower more teams to create, collaborate, and deliver quickly with a fully connected DAM ecosystem.

  • Let creatives access and edit the assets they need from their favorite Adobe Experience Cloud and Creative Cloud apps.

  • Speed up content creation with smooth workflow management, ensuring assets are built, reviewed, and automatically tagged.

  • Use available integrations for third-party apps or teams to keep your DAM up to date and fully optimized.

Create, deliver, and adapt countless asset variations across devices — fast.

Create personalized content with AI-driven capabilities and automation to transform a single asset into thousands of variations.

  • Build and edit content of any size, format, resolution, crop, or effect — right from within the DAM.

  • Locate similar assets quickly and automatically resize them for any format.

  • Save time and deliver personalized experiences faster with AI to streamline tagging, cropping, and distribution.

The latest innovations for Experience Manager Assets.

Expand content access across your organization, accelerate asset creation, and improve asset reuse with the latest composable services.

  • Enable your team to find assets through an intuitive portal or via integrated applications; no downloading or uploading required.

  • Automate workflows and enhance search with AI-based tagging features such as logo detection, alt-text generation, and optical character recognition (OCR).

  • Empower non-creatives to edit content quickly and stay on brand with easy-to-use templates and generative AI.

  • Activate your assets through Adobe or non-Adobe applications and deliver them to any app or channel with Dynamic Media.

Democratizing content with speed and efficiency.

  • Personalize and customize assets with easy design tools and Adobe Firefly to create new experiences and variations for specific use cases.

  • Pull brand-approved assets from Experience Manager Assets to Adobe Express to create or localize content variations.

  • Reuse assets in the DAM and remix on-brand content with templates, logos, fonts, and colors in an embedded editor.

Content Automation

Adobe Express with Adobe Firefly and Experience Manager Assets together enable anyone in the organization to easily create, remix, or localize on-brand content variations

Forrester names Adobe a Leader in Digital Asset Management.

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Storyboards

  • 01

    Its time for the FIFA Champions Campaign. Megan is a marketing manager and she is sitting at her desk, when she gets notified that Haris Barry has scored a goal with the aid of Sensei technology aggregating live data from social media and internet.

  • 02

    Haris Barry is one of the star players of Saint Germain team and has a lot of social media and fan following.

  • 03

    Megan with the help of Sensei Intelligence and auto-suggested content and image suggestions, plans out a marketing proposal for the FIFA World Champions game.

  • 04

    At the marketing kickoff planning meeting, Megan (the marketing manager), Tate (the creative designer), and Jacob (the technical manager) discuss and bring the ideas together.

  • 05

    During the stress test experiments, Megan, Tate & Jacob decided to stress test the campaign wherein, Sensei machine intelligence aids the team to auto-cluster images for the campaigns based on ratings based on the quality of the content or assets of the posts and imagery.

  • 06

    However the content pieces being decided are governed by sensei intelligence, which have their foundational datasets reviewed and supported by human-verified quality content.

  • 07

    During the stress test of automating the campaign, sensei machine intelligence can also identify errors while generating aberated content.

  • 08

    On Game Day, Megan is live on the stands analysing stats of the live social media posts being automated by AEM Assets while Jacob watches the match with great vigour and excitement.

  • 09

    An injury at the live moment, forces Pico the puppy to jump onto the filed area, causing a series of frenzy and clicks in the stands.

  • 10

    Megan decides to push this unexpected moment to a live stream from the stands. She asks AEM powered by Gen AI & Machine Intelligence to search for underdog templates curated especially for these tailored events. Megan quickly shares the campaign to Tate (the creative) and Jacob (marketing VP) for final approval.

  • 11

    In a very short turnaround time, Megan was able to remix and repurpose content across social media posts with the help of Sensei Machine Intelligence.

PERSONALISATION AT SCALE

Drive personalization and ensure brand consistency.

Use a DAM built for personalized experiences to help you manage and deliver millions of assets to meet customers where they’re at — and give them unforgettable journeys.

CROSS-TEAM COLLABORATION

Boost productivity for better, faster experiences.

With the agility and speed of a cloud-native solution, Experience Manager Assets provides an ecosystem where your teams can collaborate to create, share, and publish the dynamic, immersive experiences your customers love.

EMPOWER YOUR TEAMS WITH AI & AUTOMATION

Empowering teams with AI and automation.

Use AI and automation to help teams create, remix, manage, adapt, and publish rich digital assets across every step of the customer journey. Generate new asset variations with Adobe Sensei, Adobe Express with Adobe Firefly, Adobe Photoshop, Adobe Lightroom, and more.

ASSET PERFORMANCE

Find out what asset data reveals about your users.

Get granular insights into asset usage and performance to understand what characteristics capture your audience and why — so you can make better decisions on which assets work best.

Customers Speak

  • T Mobile saved more than $2 million in a single business unit by streamlining workflows

  • 89% increase in retention rate of full-time staff

  • 75% reduction in time to produce project plans

  • Saved 72% of costs on web page globalization efforts

  • Accelerates access to digital assets with a centralized asset hub

  • Increased clicks by 190% for “How to Buy” on Cisco.com