Retype

Editing non-editable text and matching font suggestions

Good, better, best. Never let it rest.

Editing non-editable text is hard to believe but it’s now possible with Retype along with suggestive text to anchor to more possibilities.

Why?

Currently there are font detection applications in the market that do identify and provide close font suggestions to the selected text. But none of them allow seamless editing of text at the click of a cursor.

  • Applications like ‘What the Font’ only detect fonts and suggest matching suggestions.

  • Even PDF Editing is not as powerful as the Illustrator Editing Engine for Retype.

  • We felt users needed to be able to quickly identify and make edits to their creations, alter vector templates where fonts came as outlined text as well as make quick edits on complete non-editable files.

    Imagery: Adobe Stock

What-font-is-this.jpeg
What-the-font.png
Ai Retype Beta.jpeg

Retype (Beta)

The feature mainly had two distinctive parts: font suggestions and editing from images and outlined text.

The Plan & The People

The Plan & The People

Planning Priorities

Planning Research & Deliverables

Planning Betas & Testing

Beta to a Full Release Plan

Customer and Pre-release Feedback

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In collaboration with Nitin Sharma, product designer with Adobe Illustrator

Beta Tests & Iterations

Impact 1st Beta (Suggestions)

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12% Ai MAU

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2,90,190

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Impact 1st Beta (Suggestions) ⋆ 12% Ai MAU ⋆ 2,90,190 ⋆

Feedback…

Inpainting is not happening. - Egor Chistyakov on Adobe Pre-release

Another case of Retype fitting the text to the wrongly detected region bounds. -Egor Chistyakov on Adobe Pre-release

Everybody's crazy about Photoshop's generative fill tool... what about ReType in Illustrator? nice one @Adobe - @glycemag

Retype in adobe illustrator(beta) is low key the most useful feature to come to illustrator for logo designers. - @simmonsjulius

Thank you @Adobe for adding this amazing new beta feature called “Retype” to Illustrator! Game changer!!! - @bhart62

@adobe Illustrator’s new Retype tool is better than WhatTheFont and going to save so much time! - @NoHug4u

Beta to Full Release

“The woods are lovely dark & deep, but I have many promises to keep, and miles to go before I sleep, and miles to go before I sleep.”

— Robert Frost